Heather Shirey Heather Shirey

Branding Session Style Guide

Explore the art of effortless branding in our latest blog post! Learn how to strike the perfect balance between casual and comfortable in your next photo shoot. Discover tips and tricks for creating an authentic visual narrative that not only showcases your brand but also puts your subjects at ease. From wardrobe choices to setting the right mood, this style guide will help you achieve a relaxed yet professional look that resonates with your audience. Say goodbye to stiff and posed shots – embrace the charm of genuine moments with our expert advice on casual and comfortable branding photography.

Business Casual Outfit


Dressing professionally when representing your brand is essential for creating positive first impressions and maintaining a consistent brand image. Professional attire builds credibility, fosters trust, and demonstrates respect for different occasions and audiences. It contributes to a positive work environment, enhances communication, and positively impacts sales and client relationships. Moreover, it sets a standard for the industry, encouraging a culture of professionalism and adaptability. Overall, professional dressing is a strategic choice that significantly influences brand perception and business success.

Brand t-shirt outfit

Keeping it comfy and casual but also continuing to represent your brand in a way that tells clients you are a professional in your field but also maintaining a safe space for open conversations. If you choose a blazer, make sure it it one that is comfortable and not stiff.

Mommy & Me

Portray your true personality as a mother and a hoodie wearing gal. This is essential in establishing authentic connections and fostering positive professional relationships. By showcasing your unique qualities, interests, and genuine self, you create a relatable and memorable presence. This personal touch helps break down barriers, making interactions more engaging and enjoyable for clients. Moreover, demonstrating authenticity builds trust and credibility, as clients appreciate dealing with real individuals rather than mere representatives. Alternative option below

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